I'd suggest installing furring strips every 18 or 24 inches. Attach them with some Tapcon screws. They come in a plastic box, includes the drill bit for them. Then you can attach the vinyl to the furring strips.
I learned a cheap way of installing wood strips on concrete or brick. Find a carbide drill that will match the diameter of the nail you'll be using. Drill through the wood and concrete or brick at the same time, then take a piece of iron tie wire, snip off a 3 inch piece, insert it in the hole - now drive the nail in the hole. cheaper than tap-cons
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